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Casper’s Corner is a small business that brings Japanese products—like skincare, snacks, and lifestyle items—into the hands of Filipino customers, particularly in rural areas. I was tasked with building a full brand identity that would feel charming, personal, and distinctly Japanese in tone, while staying approachable to a Philippine audience. The scope included designing the logo, color palette, packaging, social media visuals, and printed materials.
Casper’s Corner is more than just a shop—it’s a heartfelt bridge between Japan and the Philippines. The branding reflects the owner's vision: pastel pinks inspired by sakura season, playful elements like sticker-style graphics, and a corgi mascot based on her beloved dog, Casper. The overall vibe is soft, welcoming, and meaningful. Every product sold supports local animal shelters, making the brand not just adorable but purposeful. The design captures this spirit—cute, culturally inspired, and full of heart.
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Each part of the brand was made to feel soft, cute, and full of personality—just like the owner wanted. I designed the logo, picked a pastel color palette, and made sure everything felt warm and inviting. For the packaging and stickers, I collaborated with my cousin to design corgi illustrations inspired by the owner's dog, Casper. These little details helped the brand feel more personal and fun.
We created a clean yet playful logo that subtly nods to the Japanese flag with a soft pink circle at its heart. It’s modern, simple, and easy to use across platforms while still feeling unique and personal.
A mix of pastel pinks, purples, and blues—sweet and light colors that match the sakura inspiration and kawaii style.
Paper bags, gift wrappers, shipping boxes, and thank you letters designed with the logo, corgi sticker, and pastel theme, made to feel like receiving a gift.
To help Casper’s Corner build an online presence, I designed a set of templates and post visuals. These were meant to be scroll-stopping, fun, and very “kawaii”—perfect for connecting with their target audience online.
This project reminded me how meaningful branding can be when it’s rooted in something personal. It was heartwarming to see how much thought the client put into her business—from choosing a name inspired by her dog, to using sales to support animal shelters. Helping bring that vision to life through design was such a fun and rewarding experience.
Casper’s Corner has built a sweet little community on social media, but it’s time to take the next step. We’re planning to create a proper online store—one that’s easy to use, fun to browse, and built with the same charm as the brand itself. This way, customers can shop directly from the website instead of relying only on Instagram or Facebook. The brand’s still growing—and we’re excited for what’s next.